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2022年三農網絡輿情熱點回眸
來源:本站 發布時間：2023-02-22
糧(liang)豐農(nong)(nong)穩，農(nong)(nong)穩國(guo)安。2022年(nian)，我國(guo)農(nong)(nong)業農(nong)(nong)村經(jing)濟發(fa)展經(jing)受住多重考(kao)驗(yan)，取得超出(chu)預期的(de)成效，穩住了(le)基本盤，夯實了(le)壓艙(cang)石。主流媒體在融合(he)發(fa)展中堅守主戰場(chang)，扎根新(xin)媒體，深(shen)耕精(jing)品化可視(shi)(shi)化，持續(xu)宣(xuan)傳(chuan)黨的(de)惠農(nong)(nong)政策、記錄振興故事、放大三農(nong)(nong)音量(liang)，為全(quan)面推進鄉村振興、加快農(nong)(nong)業農(nong)(nong)村現代(dai)化營造了(le)良好輿(yu)(yu)論(lun)(lun)氛圍。近期，我們(men)對2022年(nian)三農(nong)(nong)網(wang)絡輿(yu)(yu)情熱點進行了(le)梳理分析(xi)(xi)，據監測(ce)，全(quan)年(nian)三農(nong)(nong)網(wang)絡輿(yu)(yu)情總量(liang)4289.55萬條(tiao)，其中，客戶端(duan)傳(chuan)播量(liang)2221.83萬篇，占51.8%，微信、視(shi)(shi)頻傳(chuan)播量(liang)分別占18.08%、15.56%，新(xin)聞(wen)報(bao)道、微博、互動論(lun)(lun)壇傳(chuan)播量(liang)合(he)計占14.57%。全(quan)年(nian)輿(yu)(yu)情熱點分析(xi)(xi)如(ru)下(xia)。
二十大擘畫宏偉藍圖，“加快建設農業強國”反響熱烈
黨(dang)(dang)的(de)(de)(de)二十(shi)(shi)大描繪(hui)了(le)全(quan)面建(jian)設(she)(she)社(she)會(hui)(hui)主義現(xian)代(dai)(dai)化國(guo)(guo)(guo)家的(de)(de)(de)宏偉藍(lan)圖，對(dui)新時代(dai)(dai)新征程(cheng)三農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)工(gong)作作出(chu)了(le)一系列重要(yao)(yao)決(jue)策部(bu)署，“全(quan)面推進鄉村(cun)(cun)振(zhen)(zhen)興”“加快(kuai)建(jian)設(she)(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業強(qiang)(qiang)(qiang)(qiang)國(guo)(guo)(guo)”等(deng)成(cheng)為網(wang)絡高頻語，引(yin)發海量傳(chuan)播(bo)(bo)。2022年12月23日(ri)至24日(ri)，中(zhong)央農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)工(gong)作會(hui)(hui)議召開，習近平總書(shu)記出(chu)席(xi)并發表重要(yao)(yao)講(jiang)話，向(xiang)全(quan)黨(dang)(dang)全(quan)社(she)會(hui)(hui)表明(ming)黨(dang)(dang)中(zhong)央加強(qiang)(qiang)(qiang)(qiang)新時代(dai)(dai)新征程(cheng)三農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)工(gong)作的(de)(de)(de)鮮明(ming)態(tai)度。“錨定建(jian)設(she)(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業強(qiang)(qiang)(qiang)(qiang)國(guo)(guo)(guo)目(mu)標，切實抓好(hao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)工(gong)作”“強(qiang)(qiang)(qiang)(qiang)國(guo)(guo)(guo)必先強(qiang)(qiang)(qiang)(qiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)強(qiang)(qiang)(qiang)(qiang)方能國(guo)(guo)(guo)強(qiang)(qiang)(qiang)(qiang)”等(deng)“金句”，在互聯網(wang)上(shang)掀起新一輪傳(chuan)播(bo)(bo)熱潮。黨(dang)(dang)中(zhong)央重農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)強(qiang)(qiang)(qiang)(qiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)信號的(de)(de)(de)強(qiang)(qiang)(qiang)(qiang)烈(lie)釋放振(zhen)(zhen)奮(fen)輿論。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)系統(tong)干部(bu)群眾(zhong)聽報(bao)告、話變(bian)遷、談落實、道未(wei)來(lai)，“加快(kuai)建(jian)設(she)(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業強(qiang)(qiang)(qiang)(qiang)國(guo)(guo)(guo)”引(yin)發高度共(gong)識和(he)熱烈(lie)期(qi)盼。人(ren)民日(ri)報(bao)刊發的(de)(de)(de)中(zhong)央農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)辦(ban)主任、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)部(bu)部(bu)長(chang)唐仁健署名文(wen)章(zhang)《加快(kuai)建(jian)設(she)(she)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業強(qiang)(qiang)(qiang)(qiang)國(guo)(guo)(guo)》，媒體高度關注，各(ge)平臺積極傳(chuan)播(bo)(bo)。黨(dang)(dang)的(de)(de)(de)十(shi)(shi)八大以來(lai)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)十(shi)(shi)年改革發展成(cheng)就受到高度評價，“村(cun)(cun)莊(zhuang)十(shi)(shi)年”“中(zhong)國(guo)(guo)(guo)三農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)追光十(shi)(shi)年”“中(zhong)國(guo)(guo)(guo)鄉村(cun)(cun)十(shi)(shi)年變(bian)化圖鑒”等(deng)微話題引(yin)發億次(ci)級的(de)(de)(de)閱讀量。輿論稱，我國(guo)(guo)(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)發展經歷了(le)金色十(shi)(shi)年和(he)收獲滿倉的(de)(de)(de)非凡十(shi)(shi)年，輝(hui)煌成(cheng)就振(zhen)(zhen)奮(fen)人(ren)心，宏偉藍(lan)圖催人(ren)奮(fen)進，新征程(cheng)上(shang)，要(yao)(yao)在中(zhong)國(guo)(guo)(guo)式現(xian)代(dai)(dai)化的(de)(de)(de)大棋局(ju)中(zhong)加快(kuai)推進農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)(cun)現(xian)代(dai)(dai)化，努力把鄉村(cun)(cun)振(zhen)(zhen)興、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業強(qiang)(qiang)(qiang)(qiang)國(guo)(guo)(guo)的(de)(de)(de)宏偉目(mu)標變(bian)為美好(hao)現(xian)實。
重要農產品保障有力，大國“糧”策筑牢信心
2022年，全(quan)(quan)球糧(liang)(liang)(liang)食(shi)安(an)(an)全(quan)(quan)形勢嚴峻復雜，我(wo)(wo)國(guo)(guo)(guo)糧(liang)(liang)(liang)食(shi)安(an)(an)全(quan)(quan)和重要(yao)農(nong)產(chan)(chan)(chan)品有(you)效供(gong)給(gei)(gei)引發(fa)(fa)輿論高(gao)度關(guan)切。農(nong)業農(nong)村部(bu)會同(tong)有(you)關(guan)部(bu)門統籌做好(hao)新(xin)冠疫情(qing)防(fang)控和重要(yao)農(nong)產(chan)(chan)(chan)品供(gong)給(gei)(gei)保(bao)障，多措并(bing)舉促生(sheng)產(chan)(chan)(chan)穩(wen)價(jia)格，“‘菜籃(lan)子’拎得穩(wen)”“生(sheng)豬供(gong)給(gei)(gei)底氣足”“‘中(zhong)國(guo)(guo)(guo)飯碗’越端(duan)越牢(lao)”等(deng)表(biao)達成為主流。一(yi)年來(lai)，糧(liang)(liang)(liang)食(shi)供(gong)給(gei)(gei)保(bao)障話題持(chi)續(xu)(xu)高(gao)熱。糧(liang)(liang)(liang)食(shi)生(sheng)產(chan)(chan)(chan)面臨多重困難(nan)和挑戰，一(yi)系列超(chao)常超(chao)強的(de)(de)政策舉措密(mi)集(ji)出臺。冬(dong)小(xiao)麥“科(ke)技壯苗”專(zhuan)項行動(dong)、“下沉一(yi)線包省(sheng)包片奪夏糧(liang)(liang)(liang)小(xiao)麥豐(feng)收”行動(dong)、國(guo)(guo)(guo)家(jia)大(da)(da)豆(dou)和油(you)料產(chan)(chan)(chan)能(neng)提(ti)升工程等(deng)部(bu)署(shu)引發(fa)(fa)大(da)(da)量報(bao)道，400億(yi)元(yuan)實(shi)際種(zhong)糧(liang)(liang)(liang)農(nong)民一(yi)次性(xing)補(bu)貼、16億(yi)元(yuan)保(bao)障小(xiao)麥“一(yi)噴三防(fang)”、100億(yi)元(yuan)支(zhi)持(chi)抗(kang)旱(han)保(bao)秋(qiu)收等(deng)惠(hui)農(nong)舉措在(zai)各(ge)媒體平臺廣泛傳播(bo)。“大(da)(da)國(guo)(guo)(guo)‘糧(liang)(liang)(liang)’策”由此(ci)受到高(gao)度聚焦，在(zai)微(wei)博、抖音中(zhong)的(de)(de)話題閱讀量和視(shi)頻(pin)播(bo)放量分(fen)別達到10.2億(yi)次、6.4億(yi)次。全(quan)(quan)國(guo)(guo)(guo)兩會期(qi)間，農(nong)業農(nong)村部(bu)部(bu)長唐仁健強調“我(wo)(wo)們有(you)能(neng)力保(bao)證14億(yi)中(zhong)國(guo)(guo)(guo)人民每天(tian)能(neng)夠(gou)到點開飯”，引發(fa)(fa)網民熱烈反響(xiang)，相關(guan)視(shi)頻(pin)在(zai)抖音平臺中(zhong)的(de)(de)點贊(zan)量超(chao)過(guo)150萬次。全(quan)(quan)年糧(liang)(liang)(liang)食(shi)生(sheng)產(chan)(chan)(chan)捷(jie)報(bao)頻(pin)傳，全(quan)(quan)國(guo)(guo)(guo)糧(liang)(liang)(liang)食(shi)總(zong)產(chan)(chan)(chan)量13731億(yi)斤，實(shi)現“十九連豐(feng)”，連續(xu)(xu)8年保(bao)持(chi)在(zai)1.3萬億(yi)斤以上，大(da)(da)豆(dou)油(you)料擴種(zhong)成效明顯(xian)，大(da)(da)豆(dou)自(zi)給(gei)(gei)率提(ti)高(gao)3個(ge)百分(fen)點。對此(ci)，輿論發(fa)(fa)出了“拼出來(lai)的(de)(de)豐(feng)收”“殊為不易”“難(nan)能(neng)可貴”等(deng)評價(jia)，認(ren)為這份沉甸(dian)甸(dian)的(de)(de)豐(feng)收，得益于(yu)全(quan)(quan)國(guo)(guo)(guo)上下扛起糧(liang)(liang)(liang)食(shi)安(an)(an)全(quan)(quan)重任的(de)(de)同(tong)心(xin)，彰顯(xian)了筑牢(lao)糧(liang)(liang)(liang)食(shi)安(an)(an)全(quan)(quan)根基的(de)(de)決心(xin)，堅(jian)定了端(duan)牢(lao)“中(zhong)國(guo)(guo)(guo)飯碗”的(de)(de)信(xin)心(xin)。
農業科技自立自強，新品種、新裝備、新模式亮點紛呈
2022年(nian)，我(wo)國(guo)(guo)現(xian)代農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)穩步(bu)推進，種(zhong)(zhong)(zhong)子、耕地、農(nong)(nong)(nong)(nong)機支撐不斷夯實(shi)，農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科(ke)技(ji)(ji)(ji)展(zhan)現(xian)出的(de)(de)磅礴力(li)量(liang)受到聚(ju)焦。人民日報(bao)(bao)、中(zhong)(zhong)央(yang)電視(shi)臺(tai)、農(nong)(nong)(nong)(nong)民日報(bao)(bao)等(deng)媒體通過頭版報(bao)(bao)道(dao)、系列報(bao)(bao)道(dao)，全(quan)方位展(zhan)示(shi)(shi)了(le)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科(ke)技(ji)(ji)(ji)在(zai)保障(zhang)國(guo)(guo)家(jia)糧(liang)食安全(quan)、引(yin)領農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村高質(zhi)量(liang)發(fa)展(zhan)等(deng)方面發(fa)揮的(de)(de)重(zhong)要作用(yong)，稱農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)科(ke)技(ji)(ji)(ji)“奏響(xiang)自(zi)立自(zi)強的(de)(de)時(shi)代強音”。一(yi)(yi)年(nian)來，種(zhong)(zhong)(zhong)業(ye)(ye)(ye)振(zhen)興行動扎實(shi)開展(zhan)。農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)村部部署國(guo)(guo)家(jia)育種(zhong)(zhong)(zhong)聯(lian)合攻關(guan)、全(quan)面加強種(zhong)(zhong)(zhong)業(ye)(ye)(ye)知(zhi)識(shi)產權保護，攥緊“中(zhong)(zhong)國(guo)(guo)種(zhong)(zhong)(zhong)子”取得(de)的(de)(de)喜人成績(ji)引(yin)發(fa)持續關(guan)注(zhu)。“國(guo)(guo)家(jia)審定優質(zhi)水稻品種(zhong)(zhong)(zhong)占比首次突(tu)破60%”“國(guo)(guo)家(jia)級育制(zhi)種(zhong)(zhong)(zhong)基(ji)地達216個”“遴選270家(jia)國(guo)(guo)家(jia)種(zhong)(zhong)(zhong)業(ye)(ye)(ye)陣型企業(ye)(ye)(ye)”等(deng)數(shu)據(ju)頻現(xian)新(xin)(xin)聞標(biao)題(ti)。太空水稻成功育種(zhong)(zhong)(zhong)、肉牛(niu)新(xin)(xin)品種(zhong)(zhong)(zhong)“華西牛(niu)”打破國(guo)(guo)外壟斷，一(yi)(yi)系列創新(xin)(xin)成果也被矩陣式傳播。在(zai)微博平臺(tai)，種(zhong)(zhong)(zhong)業(ye)(ye)(ye)振(zhen)興相(xiang)關(guan)話題(ti)閱讀量(liang)達4.3億(yi)次，“用(yong)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)‘芯(xin)片’守護‘中(zhong)(zhong)國(guo)(guo)飯碗’”形成廣泛共識(shi)。同時(shi)，“藏(zang)糧(liang)于地、藏(zang)糧(liang)于技(ji)(ji)(ji)”成效顯著，農(nong)(nong)(nong)(nong)機作業(ye)(ye)(ye)、農(nong)(nong)(nong)(nong)田(tian)升級、綠色(se)防控、節(jie)肥環保等(deng)被輿論(lun)稱為農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)生產“新(xin)(xin)常態”。“26人種(zhong)(zhong)(zhong)萬畝(mu)田(tian)”“無(wu)人駕駛拖拉機實(shi)現(xian)24小時(shi)耕地”“一(yi)(yi)臺(tai)植保無(wu)人機一(yi)(yi)天作業(ye)(ye)(ye)500畝(mu)”，農(nong)(nong)(nong)(nong)機高效作業(ye)(ye)(ye)展(zhan)示(shi)(shi)的(de)(de)“加速(su)度”引(yin)發(fa)網(wang)民贊(zan)嘆連連。大豆(dou)玉米帶狀復合種(zhong)(zhong)(zhong)植技(ji)(ji)(ji)術服(fu)務(wu)、小麥促弱轉壯技(ji)(ji)(ji)術推廣、高標(biao)準農(nong)(nong)(nong)(nong)田(tian)建設等(deng)也是報(bao)(bao)道(dao)熱點(dian)。輿論(lun)表示(shi)(shi)，技(ji)(ji)(ji)術新(xin)(xin)、裝備強，科(ke)技(ji)(ji)(ji)與(yu)農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)深度融合，農(nong)(nong)(nong)(nong)業(ye)(ye)(ye)現(xian)代化潛(qian)力(li)無(wu)限。
鄉村振興強產業“靚”環境，村美民富新圖景廣泛吸睛
2022年(nian)是《國(guo)(guo)(guo)家(jia)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)振(zhen)興(xing)戰略規劃（2018-2022年(nian)）》收官之年(nian)，“速看(kan)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)振(zhen)興(xing)成(cheng)(cheng)(cheng)績單(dan)”成(cheng)(cheng)(cheng)為(wei)各(ge)媒體平臺(tai)中的(de)(de)(de)傳(chuan)(chuan)播熱點，“鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)振(zhen)興(xing)取得階段性(xing)重大(da)成(cheng)(cheng)(cheng)就”成(cheng)(cheng)(cheng)為(wei)核心表(biao)達(da)。一年(nian)來(lai)，各(ge)地(di)各(ge)部(bu)門多舉措推(tui)動(dong)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)振(zhen)興(xing)重點任務落實落地(di)，宜居(ju)宜業(ye)(ye)(ye)和美(mei)(mei)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)成(cheng)(cheng)(cheng)為(wei)互聯(lian)網(wang)(wang)(wang)上(shang)的(de)(de)(de)亮麗(li)風景線(xian)。從關(guan)注情(qing)況看(kan)，鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)產(chan)業(ye)(ye)(ye)發(fa)展(zhan)的(de)(de)(de)強勁勢頭振(zhen)奮輿論。農產(chan)品“三品一標”四大(da)行動(dong)部(bu)署實施(shi)，農村(cun)(cun)(cun)(cun)(cun)三產(chan)融合加速推(tui)進(jin)，農文旅融合持續深入，各(ge)地(di)“特(te)而(er)優、特(te)而(er)美(mei)(mei)、特(te)而(er)強”的(de)(de)(de)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)產(chan)業(ye)(ye)(ye)熱點多發(fa)。山西(xi)大(da)同的(de)(de)(de)黃花(hua)菜產(chan)業(ye)(ye)(ye)、吉林撫松縣的(de)(de)(de)長白(bai)山“一只參”產(chan)業(ye)(ye)(ye)、寧夏的(de)(de)(de)牛奶產(chan)業(ye)(ye)(ye)集群、湖(hu)北(bei)潛江的(de)(de)(de)蝦稻(dao)產(chan)業(ye)(ye)(ye)集群等(deng)頻現網(wang)(wang)(wang)絡，鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)游、農家(jia)樂、鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)民宿、鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)夜經(jing)濟等(deng)引發(fa)國(guo)(guo)(guo)內外媒體的(de)(de)(de)宣傳(chuan)(chuan)推(tui)介。農村(cun)(cun)(cun)(cun)(cun)人居(ju)環境和農業(ye)(ye)(ye)生態環境持續改善，美(mei)(mei)麗(li)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)的(de)(de)(de)高顏值也帶來(lai)高關(guan)注。綠水(shui)青(qing)山和詩畫(hua)田園相關(guan)的(de)(de)(de)視頻、圖片，引發(fa)網(wang)(wang)(wang)民對廣袤鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)的(de)(de)(de)持續青(qing)睞和向(xiang)往。“中國(guo)(guo)(guo)鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)風景可以洗(xi)眼(yan)睛(jing)”成(cheng)(cheng)(cheng)為(wei)高熱話題，在(zai)微博中的(de)(de)(de)閱讀(du)量達(da)到4.8億次。廣西(xi)大(da)寨村(cun)(cun)(cun)(cun)(cun)和重慶荊竹(zhu)村(cun)(cun)(cun)(cun)(cun)入選聯(lian)合國(guo)(guo)(guo)世界(jie)旅游組織“最佳旅游鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)”，網(wang)(wang)(wang)民的(de)(de)(de)“云游”“打(da)卡”熱情(qing)也再次攀升(sheng)。輿論表(biao)示，從“農業(ye)(ye)(ye)興(xing)”到“全(quan)鏈強”，鄉(xiang)(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)(cun)發(fa)展(zhan)打(da)通了(le)振(zhen)興(xing)“任督二脈”，朝(chao)著共同富裕的(de)(de)(de)目標闊步向(xiang)前。
人才培育持續加碼，鄉村“頭雁”刷屏互聯網
2022年，鄉(xiang)村人(ren)才培(pei)育(yu)進一步形(xing)成合(he)力，激(ji)發活力。農(nong)(nong)(nong)業(ye)(ye)農(nong)(nong)(nong)村部會同有關(guan)部門聯(lian)(lian)合(he)印發多(duo)(duo)個指導意(yi)見和(he)實(shi)施方案，鄉(xiang)村產(chan)業(ye)(ye)振興帶(dai)頭人(ren)培(pei)育(yu)、鄉(xiang)村工匠培(pei)育(yu)、農(nong)(nong)(nong)村青(qing)年主(zhu)播(bo)(bo)培(pei)育(yu)等(deng)(deng)工作(zuo)備受(shou)關(guan)注(zhu)。各地紛紛啟動“頭雁(yan)(yan)”項目、開展職業(ye)(ye)農(nong)(nong)(nong)民(min)(min)職稱評定、舉辦農(nong)(nong)(nong)民(min)(min)技能大賽，也(ye)頻頻成為(wei)網(wang)絡熱(re)點議題(ti)。持續加碼的(de)培(pei)育(yu)舉措獲(huo)贊“重磅利(li)好”，農(nong)(nong)(nong)業(ye)(ye)經(jing)理人(ren)、農(nong)(nong)(nong)業(ye)(ye)數字化(hua)技術員、農(nong)(nong)(nong)民(min)(min)主(zhu)播(bo)(bo)、民(min)(min)宿管(guan)家(jia)等(deng)(deng)新(xin)職業(ye)(ye)廣受(shou)期待(dai)，“新(xin)農(nong)(nong)(nong)人(ren)”成為(wei)“興農(nong)(nong)(nong)人(ren)”的(de)火(huo)熱(re)實(shi)踐在各媒體平臺大量傳播(bo)(bo)，身懷新(xin)知、胸懷信(xin)念的(de)鄉(xiang)村“頭雁(yan)(yan)”刷屏(ping)互(hu)聯(lian)(lian)網(wang)。新(xin)疆直播(bo)(bo)賣(mai)蜂蜜的(de)三農(nong)(nong)(nong)主(zhu)播(bo)(bo)劉(liu)元杰，被網(wang)民(min)(min)戲稱“背景太(tai)假(jia)哥”，在抖(dou)音、快手中引發30億次播(bo)(bo)放量，新(xin)疆羅布麻蜂蜜單(dan)品銷(xiao)量名列全平臺第一。“90后湘妹(mei)子一人(ren)養10萬只雞(ji)”“85后女工程(cheng)師助農(nong)(nong)(nong)賣(mai)茶(cha)年銷(xiao)千萬”“山東小伙放棄公務員工作(zuo)回村種地”等(deng)(deng)微博(bo)話題(ti)也(ye)接(jie)連出(chu)現，閱(yue)讀量共計(ji)超過11億次。輿論(lun)由(you)此感慨“逐夢不分城(cheng)鄉(xiang)”“高材(cai)生下(xia)鄉(xiang)不屈(qu)才”，認為(wei)鄉(xiang)村振興的(de)光明(ming)前景足以承載更(geng)多(duo)(duo)有志(zhi)者(zhe)的(de)熱(re)望和(he)期待(dai)。
文明鄉風提振“精氣神”，文化活力引發關注熱潮
2022年，善治(zhi)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)步履鏗鏘，黨建引(yin)(yin)領“三(san)治(zhi)”結合的(de)(de)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)治(zhi)理典型(xing)示(shi)范出新(xin)出彩，各(ge)地的(de)(de)文明(ming)鄉(xiang)(xiang)(xiang)風(feng)(feng)(feng)、良(liang)好家風(feng)(feng)(feng)、淳樸(pu)民風(feng)(feng)(feng)廣(guang)泛吸引(yin)(yin)輿(yu)論(lun)(lun)目光，新(xin)時(shi)代鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)振興(xing)(xing)展(zhan)現出的(de)(de)飽滿“精(jing)氣神”掀起關注(zhu)熱潮。其中(zhong)(zhong)，農村(cun)(cun)(cun)(cun)移風(feng)(feng)(feng)易俗(su)(su)深入人(ren)心(xin)。農業農村(cun)(cun)(cun)(cun)部等(deng)(deng)八(ba)部門針對農村(cun)(cun)(cun)(cun)移風(feng)(feng)(feng)易俗(su)(su)重(zhong)點領域突出問題(ti)開展(zhan)專項治(zhi)理，受到輿(yu)論(lun)(lun)高度支持。第(di)三(san)屆“縣(xian)鄉(xiang)(xiang)(xiang)長說(shuo)唱(chang)(chang)移風(feng)(feng)(feng)易俗(su)(su)”優秀節目展(zhan)演，引(yin)(yin)發(fa)央視頻(pin)、抖音、B站(zhan)等(deng)(deng)28個媒體平臺的(de)(de)直播助力。各(ge)地移風(feng)(feng)(feng)易俗(su)(su)創新(xin)舉措也被集中(zhong)(zhong)報(bao)道，黨員帶頭(tou)簽(qian)訂移風(feng)(feng)(feng)易俗(su)(su)承諾書、移風(feng)(feng)(feng)易俗(su)(su)“紅黑榜”、紅白理事會等(deng)(deng)積極實(shi)踐廣(guang)受肯定，山東單(dan)縣(xian)“縣(xian)委書記為(wei)20對‘零(ling)彩禮、低彩禮’新(xin)人(ren)證婚”引(yin)(yin)發(fa)1.9億次微話題(ti)閱(yue)讀(du)量。鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)文化建設活力成(cheng)為(wei)新(xin)的(de)(de)關注(zhu)熱點。“農業文化遺產(chan)里的(de)(de)中(zhong)(zhong)國”引(yin)(yin)發(fa)輿(yu)論(lun)(lun)濃厚興(xing)(xing)趣，全(quan)(quan)球重(zhong)要農業文化遺產(chan)大會備受矚(zhu)目，“中(zhong)(zhong)國茶(cha)申遺成(cheng)功”登上(shang)網(wang)絡熱搜榜，青田(tian)稻魚共生系統、元陽(yang)梯(ti)田(tian)、查(cha)干湖冬捕(bu)的(de)(de)魅力引(yin)(yin)發(fa)數百(bai)萬次的(de)(de)視頻(pin)播放量。各(ge)地農民精(jing)神風(feng)(feng)(feng)貌(mao)成(cheng)為(wei)吸睛焦點，河北阜(fu)平縣(xian)“山里娃”在冬奧會上(shang)用希(xi)臘語唱(chang)(chang)奧林(lin)匹(pi)克(ke)會歌驚艷世界，貴州黔東南(nan)“村(cun)(cun)(cun)(cun)BA”火(huo)爆(bao)全(quan)(quan)網(wang)，云南(nan)滄源縣(xian)“背簍少年”網(wang)球奪冠令人(ren)動容。新(xin)華社等(deng)(deng)媒體發(fa)出了“成(cheng)效彰顯”“滋潤(run)人(ren)心(xin)”等(deng)(deng)評價，稱善治(zhi)之風(feng)(feng)(feng)潤(run)澤鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)(cun)大地，希(xi)望田(tian)野正在譜寫文明(ming)新(xin)篇。
“智”生產“慧”生活，“數字鄉村”繼續成為網絡高頻詞
2022年，“數(shu)(shu)(shu)字(zi)鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)”繼續成為網絡高(gao)頻(pin)詞，《數(shu)(shu)(shu)字(zi)鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)發展行動(dong)計劃（2022-2025年）》《數(shu)(shu)(shu)字(zi)鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)標準體系建設指南(nan)》等(deng)政策支撐持續強化，各地鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)“智”生產“慧”生活朝氣(qi)(qi)蓬(peng)勃。主流(liu)(liu)新(xin)聞媒體多(duo)角度宣(xuan)傳(chuan)現代農(nong)業“數(shu)(shu)(shu)字(zi)引擎”、農(nong)產品(pin)上行“網絡高(gao)速(su)”、鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)治(zhi)理“云端平(ping)(ping)臺(tai)”、鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)文(wen)(wen)(wen)化“數(shu)(shu)(shu)字(zi)化盛宴”、農(nong)村(cun)(cun)人(ren)(ren)居環境“無人(ren)(ren)機(ji)監(jian)測”等(deng)新(xin)模式新(xin)應用，評價(jia)“鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)振興加‘數(shu)(shu)(shu)’跑，農(nong)民(min)(min)生活更(geng)美好”。信(xin)(xin)息(xi)化、大(da)數(shu)(shu)(shu)據(ju)賦能(neng)下的(de)(de)“潮(chao)農(nong)業”成為全年常熱(re)(re)話(hua)題(ti)。河(he)北、黑(hei)龍(long)江(jiang)、浙江(jiang)、山東等(deng)地的(de)(de)智慧農(nong)業指揮中心、無人(ren)(ren)農(nong)場監(jian)測平(ping)(ping)臺(tai)、鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)大(da)腦、農(nong)機(ji)管理服(fu)務信(xin)(xin)息(xi)化平(ping)(ping)臺(tai)等(deng)廣(guang)泛吸睛，新(xin)浪微話(hua)題(ti)“北斗也參與了小麥(mai)收(shou)割(ge)”閱讀量(liang)(liang)達5800萬次(ci)。輿論由此(ci)感慨，農(nong)技(ji)乘(cheng)“云”來，農(nong)民(min)(min)“方寸”穩。短視(shi)頻(pin)、直播(bo)(bo)在(zai)鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)村(cun)(cun)生產生活中的(de)(de)火熱(re)(re)實踐(jian)人(ren)(ren)氣(qi)(qi)爆棚，各地農(nong)民(min)(min)主播(bo)(bo)推介美景好物、宣(xuan)傳(chuan)鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)土文(wen)(wen)(wen)化，引發網民(min)(min)熱(re)(re)烈(lie)圍(wei)觀。在(zai)微博(bo)平(ping)(ping)臺(tai)，“山東小村(cun)(cun)直播(bo)(bo)賣(mai)二手拖拉機(ji)年流(liu)(liu)水十(shi)幾億(yi)”“村(cun)(cun)民(min)(min)一(yi)次(ci)直播(bo)(bo)向(xiang)英國(guo)賣(mai)出(chu)上千美元產品(pin)”等(deng)微話(hua)題(ti)閱讀量(liang)(liang)均突破億(yi)次(ci)。在(zai)快(kuai)手平(ping)(ping)臺(tai)，河(he)南(nan)浚縣村(cun)(cun)民(min)(min)“泥(ni)巴哥”通(tong)過短視(shi)頻(pin)宣(xuan)傳(chuan)家鄉(xiang)(xiang)(xiang)(xiang)(xiang)(xiang)非物質文(wen)(wen)(wen)化遺產“泥(ni)咕(gu)咕(gu)”，積累了300多(duo)萬粉絲。在(zai)淘寶直播(bo)(bo)間(jian)，2022年度“十(shi)大(da)直播(bo)(bo)間(jian)”中，三農(nong)內容直播(bo)(bo)間(jian)占據(ju)八席，深山養蜂的(de)(de)“90后”、竹編手藝人(ren)(ren)等(deng)紛(fen)紛(fen)入(ru)榜(bang)。輿論點贊(zan)“村(cun)(cun)里的(de)(de)直播(bo)(bo)間(jian)有看(kan)頭”，稱從中看(kan)到了向(xiang)上的(de)(de)力量(liang)(liang)和萬千希望。
2023年(nian)是全(quan)面貫徹落實黨的(de)二十大(da)精神的(de)開局之年(nian)，也是加(jia)快建(jian)設農業強國的(de)起步(bu)之年(nian)，做好三農工作(zuo)意義重大(da)。守牢確保糧食安全(quan)和防止(zhi)規模性返貧兩條底線(xian)，高質(zhi)量(liang)推進鄉村發(fa)展(zhan)、鄉村建(jian)設和鄉村治理，既是今(jin)年(nian)的(de)重點任務，也將是輿論(lun)關注(zhu)的(de)熱點話題(ti)。
